TAG Heuer - New boutique in Geneva | World EventsPress releaseOn Wednesday over 300 guests attended the celebrations for the opening of the first TAG Heuer boutique in Geneva. The festivities were hosted by Jean-Christophe Babin (CEO of TAG Heuer) and Christian Adam (General Manager for Switzerland), who had invited for the occasion the star Franco-Swiss racing driver and TAG Heuer Ambassador, Romain Grosjean.  Romain Grosjean and Jean-Christophe Babin. © TAG Heuer Enter the TAG Heuer universeThe TAG Heuer boutique is located in Rue Robert-Céard, in the heart of the centre of Geneva, an area renowned for its concentration of luxury brands. The one that was missing has now taken up its rightful place, 100 m2 of immersion in the brand.A recurrent theme in the world of luxury retailing is the concept of a "shopping experience". Here is one that is really worth it. Our customers are welcomed in modern premises creating an emotional environment that embodies the philosophy and spirit of the brand. For 152 years the reputation of this Swiss replica watchmaking brand has been built on tradition, avant-garde and prestige. The atmosphere of this boutique is the faithful reflection of these values, revealed in an original contemporary design that perfectly expresses TAG Heuer's visual identity.   The new Boutique in Geneva. © TAG Heuer Like a precious casket, this new boutique shows off the brand's latest replica watchmaking creations, and the TAG Heuer Carrera collection in particular, whilst absolutely respecting the particular universe of each product line. The result is an exceptional shopping experience.Visitors will also enjoy exclusive access to the brand's Lifestyle collection of accessories (coats, bags, belts, etc.), as well as to the TAG Heuer range of sunglasses and the luxury communication devices, replica audemars piguet watches replica audemars piguet watches Meridiist, Link and Racer, specially conceived by TAG Heuer."We opened our first boutique in Switzerland in Lucern a few months ago, and it has been successful beyond our wildest dreams. We are now thrilled to open our second boutique in Switzerland," declares Jean-Christophe Babin. "Of the 120 countries in which TAG Heuer is present, Switzerland is our eleventh biggest market . We intend to bring it up just behind our very largest markets such as Japan and the U.S." TAG Heuer thus pursues its policy of developing its retail market by opening 2 new boutiques in Switzerland. This is all the more logical in view of the fact that travel retail represents 80% of turnover in the company's home market. Over the last five years the brand has significantly increased its focus on retail strategy, opening several new stores throughout the world. In Europe it has paid particular attention to establishing a presence in major tourist locations such as Paris , Lucerne, Venice and Munich. TAG Heuer currently has 4,500 points of sale all over the world, and 160 boutiques. Its long-term aim is to reach a total of 300 boutiques.       "A presence in Geneva thus fits in perfectly with our policy of developing a direct retail network," concludes Jean-Christophe Babin. "With its amazing location we believe that this boutique will soon find its place as a favourite address for Genevans and for people from all over the world. Especially since it stocks an exceptional timepiece, the TAG Heuer Carrera Mikrogirder, which won the Aiguille d'Or (‘Golden Eagle') award at the 2012 Geneva replica watchmaking Grand Prix."     © TAG Heuer © TAG Heuer © TAG Heuer
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